Online Marketing Blog

Stein Garden & Gifts
www.steingg.com
www.classychristmastrees.com
Milwaukee, Wisconsin

Achieved 14,521 visits 3 months after launch!

The Goal:

Develop, implement and manage an effective online presence for Stein Gardens & Gifts.

The Challenge:

Stein, with a significant physical market presence throughout Wisconsin, had focused their marketing on the traditional in-store business and purposely decided to maintain a low profile on the Internet, instead focusing on placing weekly ads to drive traffic, as well as providing access to their Garden Club information via a basic informational website, www.steingg.com.

The Process:

As a first step, key managers worked with WSI to develop an e-commerce website focusing on selling artificial Christmas Trees. This website, www.classychristmastrees.com was developed and launched in the fall of 2008 and included the implementation of a Search Engine Marketing program designed to attract qualified buyers in this highly competitive market. Despite the late launch, the website generated moderate success in a short period and encouraged Stein’s to move toward a strategy that integrates online marketing with traditional marketing. Based upon the successful development and implementation, Stein’s redesigned the existing informational website and launched an e-commerce website in April 2009.

The Solution:

WSI consulted with Stein management to define their target market, review their existing marketing channels (Newspaper Ads, existing website, in-store flyers, etc.), and evaluate their website, as well as the websites of key competitors. Once this assessment was completed, WSI recommended a strategy and appropriate technological solutions. Implemented services;

• WSI Internet Consultation and Strategy Development

• WSI website design, implementation and support program

• WSI Search Engine Optimization Strategy and Campaigns

The Results:

The management team of Stein Gardens & Gifts continues to expand the functionality and product offerings of both websites. The websites have generated strong traffic, especially the www.classychristmastrees.com considering the start-up and competitive arena of Christmas online retail sales. Stein and WSI continue to partner with the expansion of the e-Business aspects of Stein Gardens & Gifts.

The Client:

“Ron Packer and the team at WSI have allowed us to develop an eCommerce site along with an informational site integrated into one package with a wide range of customizations and features that give us the flexibility that we needed in developing a lawn and garden web site.  The site has some great features that will allow us to expand both sides of the site as we continue to grow our internet presence and provide our customers & visitors with the wide array of products and information they are looking for.  The professionalism that Ron and his team showed made the entire process a pleasure.”

Jerry Schmitt, Stein Garden & Gifts

Would you like to see these results on your website?

Then contact us and see how we can start helping your business achieve the success you deserve. Or, request your complimentary WebScan to see how your website stacks up to the competition.