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So, what do you do with those business videos and business images that you have been taking for your products or services? Well, a great tool in creating an effective Internet Marketing strategy is use those videos on your website and in your Social Media Marketing portals. So, how do you do that?

• Do share appropriate business related videos and/or images on your company website, blog and the various video sites (YouTube, Vimeo, etc.)
• Do try and optimize any videos you upload with relevant keywords (title tags, video descriptions, etc.)
• Don't upload inappropriate pictures to your gallery or photo album
• Don't create a company video without a standard company branded title and end slide
• Don't use copyrighted material (videos or images) without the owners written permission

In developing an effective Internet Marketing strategy you need to consider how to build a credible and successful online community. Here are a few key points to consider in planning for and implementing your online marketing strategy.

• Do build your community with your business contacts (i.e., business associates, past and current colleagues, partners and customers).
• Do ensure your are engaging yourself in other people's social networks.
• Do follow or add business contacts to your community that chose to connect with you.
• Do email your customer database and encourage them to follow or add you on the social portals.

Of course, there are a few points to avoid.

• Don't mix your personal contacts (friends and family) with your business contacts. Keep a separate profile for personal use.
• Don't assume people will find you. Actively search for social network users relevant to your company.
• Don't neglect to manage your followers. Block those that are not business appropriate.
• Don't forget to include the social icons and "follow me" links in all of your marketing materials.

Using video as part of a good Internet Marketing strategy can be a very successful tactic, and using YouTube is important because of the significance of YouTube to the online community. YouTube video search uses a variety of signals to determine the placement of a video in their rankings, including the video file name, title, and any associated metadata. The more information provided about a video, the better it can be searched.

In general, YouTube strives to give the best possible objective video results. That said, here are some best practices that you can use to help your videos rise in the search results.

First, add a descriptive title to your video. When users search for a video on YouTube, they will find your content easier if you include an accurate and descriptive title for your video. An engaging title can also help your video stand apart from the rest of the crowd.

Second, make your descriptive content clear and specific. Try to determine what content your video contains that will help users find it and distinguish it from other videos. Providing content that is descriptive, accurate, and unique is an important factor. Using complete sentences in your description is also a good idea.

Third, provide accurate tags with your video. Including tags that users may use when they search or browse videos also helps. However, avoid using techniques such as keyword stuffing which will ultimately hurt your video rankings.

Finally, plan to embed your video on your website. Embedding videos on your website may make your videos more discoverable and easier to find on the web.