So, what do you do with those business videos and business images that you have been taking for your products or services? Well, a great tool in creating an effective Internet Marketing strategy is use those videos on your website and in your Social Media Marketing portals. So, how do you do that?

• Do share appropriate business related videos and/or images on your company website, blog and the various video sites (YouTube, Vimeo, etc.)
• Do try and optimize any videos you upload with relevant keywords (title tags, video descriptions, etc.)
• Don't upload inappropriate pictures to your gallery or photo album
• Don't create a company video without a standard company branded title and end slide
• Don't use copyrighted material (videos or images) without the owners written permission

In developing an effective Internet Marketing strategy you need to consider how to build a credible and successful online community. Here are a few key points to consider in planning for and implementing your online marketing strategy.

• Do build your community with your business contacts (i.e., business associates, past and current colleagues, partners and customers).
• Do ensure your are engaging yourself in other people's social networks.
• Do follow or add business contacts to your community that chose to connect with you.
• Do email your customer database and encourage them to follow or add you on the social portals.

Of course, there are a few points to avoid.

• Don't mix your personal contacts (friends and family) with your business contacts. Keep a separate profile for personal use.
• Don't assume people will find you. Actively search for social network users relevant to your company.
• Don't neglect to manage your followers. Block those that are not business appropriate.
• Don't forget to include the social icons and "follow me" links in all of your marketing materials.

So, whether you have a profile or are looking to create a social media profile, it is always good to review a few key guidelines. So, from an Internet Marketing perspective, let's review the do's and don'ts of a good social media profile.

Let's start with the positives.

• Do use your company name in your profile name, or use your company domain name.
• Do have a company logo or professional photo for your profile picture and use a consistent picture across the social portals.
• Do provide a company biography on your porfile and list your industry or service expertise.
• Do use a branded profile design where possible.

Ok, now for the profile items to avoid.

• Don;t use multiple names across your social portals.
• Don't use the same profile for personal and business use, keep them separate.
• Don't use your personal contact details (ie, gmail) as this looks unprofessional. Use your company branded contact details instead.
• Don't detail your personal hobbies and religious or political beliefs on your company profile.

So, as that first step make certain you are establishing a profile that is appropriate and complete for your business and professional needs.

There are definitely two uses for Twitter; personal and business. For people who use Twitter for personal reasons, it is easy to fill your tweets with information that is important to you and to your followers. However, when using Twitter for business reasons you need to ensure that the information you are sharing is still real and valuable to your followers.

Twitter has grown into a true business tool and therefore is becoming a testing ground for sales pitches and affiliate marketing. However, neither Twitter nor other social networks react well to individuals who are transparent in their business approach. Having followers in Twitter does not necessarily mean you can pitch and market to these people immediately, If you are going to use Twitter as a business tool, make sure you do the following:

1. Provide a good source of recurring information to your followers.
2. Interact with followers communicating to you.
3. Don’t hard sell in Twitter.
4. Build a strong foundation of reputation amongst your followers first.
5. Become known as an expert or resource first.