So, have you started that blog? Not sure what to write about or how to keep that blog alive and interesting? Especially when you are thinking about your audience, what information they want and how to integrate all of this in with your Internet Marketing strategy!

Well, there are many points to remember and points to avoid. In this blog, I will provide the "things to do" in blogging in this post. For the next post, we'll focus on the "things to avoid" in blogging. So, as you think about blogging keep these points in mind:

• Do be respectful of your audience and ensure any humor-based messages do not come across as critical or annoying.
• Do provoke meaningful conversation in a professional, non-criticizing manner.
• Do write what you know and post your areas of expertise.
• Do have a monitoring process in place for comments on your blog posts.
• Do respond to all comments in an appropriate and professional manner.
• Do ensure that all content associated with you is consistent with your work and with your company's values and professional standards.
• Do be polite and respectful when posting comments on other people's blog posts.
• Do share content that is open-ended and invites response and encourages comments.
• Do create a content plan for your blog and ensure consistent frequency in your blog posts.
• Do use a tracking system for all links (ie, bit.ly.com)

In developing an effective Internet Marketing strategy you need to consider how to build a credible and successful online community. Here are a few key points to consider in planning for and implementing your online marketing strategy.

• Do build your community with your business contacts (i.e., business associates, past and current colleagues, partners and customers).
• Do ensure your are engaging yourself in other people's social networks.
• Do follow or add business contacts to your community that chose to connect with you.
• Do email your customer database and encourage them to follow or add you on the social portals.

Of course, there are a few points to avoid.

• Don't mix your personal contacts (friends and family) with your business contacts. Keep a separate profile for personal use.
• Don't assume people will find you. Actively search for social network users relevant to your company.
• Don't neglect to manage your followers. Block those that are not business appropriate.
• Don't forget to include the social icons and "follow me" links in all of your marketing materials.

So, whether you have a profile or are looking to create a social media profile, it is always good to review a few key guidelines. So, from an Internet Marketing perspective, let's review the do's and don'ts of a good social media profile.

Let's start with the positives.

• Do use your company name in your profile name, or use your company domain name.
• Do have a company logo or professional photo for your profile picture and use a consistent picture across the social portals.
• Do provide a company biography on your porfile and list your industry or service expertise.
• Do use a branded profile design where possible.

Ok, now for the profile items to avoid.

• Don;t use multiple names across your social portals.
• Don't use the same profile for personal and business use, keep them separate.
• Don't use your personal contact details (ie, gmail) as this looks unprofessional. Use your company branded contact details instead.
• Don't detail your personal hobbies and religious or political beliefs on your company profile.

So, as that first step make certain you are establishing a profile that is appropriate and complete for your business and professional needs.

San Francisco, Matt Zuckerberg (Facebook CEO) just announced some revolutionary tools available from Facebook to website developers. These changes are designed to provide new tools that will allow users to see personalized versions of websites they visit elsewhere on the Internet. Using these tools will allow websites to customize a users experience based on their list of friends, favorite brands and other elements they share on their Facebook profile. Can you imagine the implications of a website that can tailor a website based upon the interests and social connections (as long as they are logged in to Facebook)? This would allow a visitor to see what their friends viewed and liked (which can really affect a users perspective of how they view a website's product or service).

So what are the potential ramifications for Facebook, Google and the web in general? Should the Facebook community embrace this capability, Facebook will be able to gain valuable insights that will help it sell more advertising on its platform. From a Google perspective, this could pose a very significant threat to the Google Adwords dominance of recent years. And with the projected increase in online advertising over the next five years, this is a gigantic opportunity for the dominant player.

You can read the original article; http://tinyurl.com/28ypyyq