So, have you started that blog? Not sure what to write about or how to keep that blog alive and interesting? Especially when you are thinking about your audience, what information they want and how to integrate all of this in with your Internet Marketing strategy!

Well, there are many points to remember and points to avoid. In this blog, I will provide the "things to do" in blogging in this post. For the next post, we'll focus on the "things to avoid" in blogging. So, as you think about blogging keep these points in mind:

• Do be respectful of your audience and ensure any humor-based messages do not come across as critical or annoying.
• Do provoke meaningful conversation in a professional, non-criticizing manner.
• Do write what you know and post your areas of expertise.
• Do have a monitoring process in place for comments on your blog posts.
• Do respond to all comments in an appropriate and professional manner.
• Do ensure that all content associated with you is consistent with your work and with your company's values and professional standards.
• Do be polite and respectful when posting comments on other people's blog posts.
• Do share content that is open-ended and invites response and encourages comments.
• Do create a content plan for your blog and ensure consistent frequency in your blog posts.
• Do use a tracking system for all links (ie, bit.ly.com)