So, you have everything in place and ready for a good social media marketing campaign. Now what? A key part of an effective social media marketing campaign is to engage your community in a conversation and thereby demonstrate your expertise and your capabilities in a specific topic.  Here are a few basic do's and don'ts to keep in mind as you generate manage your social marketing.

• Do write your posts in the first person and be as transparent and honest as possible.
• Do ensure your messages are relevant to your audience and followers.
• Do ensure your posts are engaging and entice a conversation.
• Do ask questions and solicit feedback from your audience.
• Don't hard sell on the social portals. Use social media to share your expertise.
• Don't post messages at a frequency that would be considered SPAM.
• Don't post any messages that are unprofessional or do not provide value to your audience.
• Don't post anything about customers, colleagues, etc. that you would not want them to see.

Remember, be open about what you know and provide valuable information for your target market. After all, good Internet Marketing is all about good and relevant content.