In developing an effective Internet Marketing strategy you need to consider how to build a credible and successful online community. Here are a few key points to consider in planning for and implementing your online marketing strategy.

• Do build your community with your business contacts (i.e., business associates, past and current colleagues, partners and customers).
• Do ensure your are engaging yourself in other people's social networks.
• Do follow or add business contacts to your community that chose to connect with you.
• Do email your customer database and encourage them to follow or add you on the social portals.

Of course, there are a few points to avoid.

• Don't mix your personal contacts (friends and family) with your business contacts. Keep a separate profile for personal use.
• Don't assume people will find you. Actively search for social network users relevant to your company.
• Don't neglect to manage your followers. Block those that are not business appropriate.
• Don't forget to include the social icons and "follow me" links in all of your marketing materials.