There are definitely two uses for Twitter; personal and business. For people who use Twitter for personal reasons, it is easy to fill your tweets with information that is important to you and to your followers. However, when using Twitter for business reasons you need to ensure that the information you are sharing is still real and valuable to your followers.
Twitter has grown into a true business tool and therefore is becoming a testing ground for sales pitches and affiliate marketing. However, neither Twitter nor other social networks react well to individuals who are transparent in their business approach. Having followers in Twitter does not necessarily mean you can pitch and market to these people immediately, If you are going to use Twitter as a business tool, make sure you do the following:
- Provide a good source of recurring information to your followers.
- Interact with followers communicating to you.
- Don’t hard sell in Twitter.
- Build a strong foundation of reputation amongst your followers first.
- Become known as an expert or resource first.