Folsom, California, May 6, 2011– Hundreds of business owners and marketing professionals from around the world attended a digital marketing webinar hosted by WSI, the world’s #1 Internet Franchise. The webinar was conducted by Ron Packer, a respected Internet Marketing Consultant based in California and was titled “Social Media Marketing: The Art of Conversational Sales”.

“Social media marketing is the most asked about and least understood of new marketing concepts from the Internet”, says Ron Packer, Internet Marketing Consultant. “Almost every business is asking what is it and do I need to be using social media in my business, or they have jumped on to the bandwagon but really don’t have an effective plan on how to best use social media or even how to measure the success or failure of a social media marketing strategy. The key is to understand that social media marketing is part of the bigger marketing picture, and that it is clearly focused in engaging your target market in real, honest conversations on topics that are of interest to them. We are seeing a tremendous growth in social networking across all age groups and more of these customers expect the businesses they do business with to have a presence on the appropriate social sites. During my presentation, I discussed how a business can leverage these digital media technologies to take their marketing efforts to the next level.”